News - LATEST EXHIBITION: COSMOPROF WORLDWIDE BLOGONA ITALY 2023

Cosmoprof Worldwide Bologna has been the premier event for the global cosmetics trade since 1967. Every year, Bologna Fiera turns into a meeting spot for notable cosmetics brands and experts worldwide.

Cosmoprof Worldwide Bologna is composed of three different trade shows.

COSMOPACK 16-18^TH MARCH, spans the entire cosmetics supply chain from raw ingredients to packaging

COSMO Perfumery & Cosmetics 16-18TH MARCH, is the international show for buyers, distributors and companies working with fragrances in the retail channel

COSMO Hair, Nail & Beauty Salon 17-20^TH MARCH, promotes B2B meetings among the most influential brands and retailers.
The exhibition space covers the entire Bologna Fiere exhibition centre (a gross area of 200,000sqm) and is dedicated to all the various sectors of the beauty industry. Different opening and closing dates for different sectors make everyone’s planner easy and maximize business and networking opportunities.

GIENICOS will attend Cosmopack 16-18^th March in the next month. This is the leading international event focused on the entire beauty supply chain and all of its various components: ingredients and raw materials, contract and private label manufacturing, packaging, applicators, machinery, automation and full-service solutions.

Acting as the top-grade member among the cosmetic machine supply chain for Lipbalm filling machine, lipstick filling machine, lipgloss mascara eyeliner filling machine, compact powder machine,nail polish filling machine, cream filling machine etc, we attend Cosmoprof Show every year not only in Cosmoprof Worldwide Bologna, but also Cosmoprof North America、Cosmoprof Asia and Shanghai CBE.

Why we attend exhibition? Here are some reasons to share:

1. Puts a face to the company

Trade show environments offer a unique opportunity to network with a large number of warm prospects who operate in your industry. People who make the effort to attend an exhibition do so because they are actively looking to buy the right products for their needs. Instead of spending countless hours cold calling and exploring various marketing techniques, you are presented with the chance to communicate directly with people who are interesting in your offering.

2. Scope out the competition

One of the key benefits of an exhibition is that you’re put centre stage in front of your target audience and many other industry professionals – including competitors. The trade show floor exposes the strategies and best offerings of all the top brands in the industry. Wander around the event and observe what your competition are doing and how effective their sales approach is.

3. Increase your brand awareness

Brand awareness has the capacity to embed a brand into consumer lifestyles and purchase habits, it can mean people won’t think twice about becoming a customer – time and time again. Thus, it is a crucial contribution to the success of any initiative or small business.

Organically, it can take months to years of relentless marketing and sales calls for a business to grow and gain strong brand visibility in its marketplace. Exhibitions offer a quick and innovative solution, whereby any company can showcase their products and services in a professional environment, directly to the key decision makers in their industry.

4. Expand your marketing database

Using games and competitions are one of those timeless ideas that will not only attract visitors to your stand but significantly increase your ROI. Interactive games can be a fun and interesting way to entice people to your stand and a clever way to collect contact details to increase your marketing database. This means even if you do not make a sale at the show, you have a potential sale later down the line through targeted email or SMS campaigns.

5. Learn more about your industry and the trend

Not only does the exhibition floor offer the opportunity to promote and sell your products, but they’re also usually filled with many educational sessions with industry professional speakers. These can help you learn more about your marketplace, business techniques to drive success and the latest technological industry developments. You’re able to network with these industry leaders and learn what drove their success, and be able to absorb their advice and past experiences to drive your own business path.